Online Marketing Guides

Here you'll find the best online marketing guides in 10 different categories. Whether you're running successful client-based business or just building a site or 2 for yourself, there is something for you. Please bear with me, this page is work in-progress!

-Andrew Scherer

Online Marketing Guides

SEO
Search Engine Optimization

(5 Articles)
SEO (Search Engine Optimization)
So you want to get more SEO training? We have some recommendations to help.

Inside you'll find courses for SEO, link building, and Google Analytics.


GET THE FULL LIST OF FREE SEO COURSES HERE

Long Tail Keywords are search strings that are, well, longer than a broad search one. It is actually more appropriate to refer to them as phrases instead of keywords since they’re usually composed of three or more words. Makes sense right? But what really makes Long Tail Keywords stand out is how high its rates for conversions are.


READ ABOUT LONG TAIL KEYWORDS MORE
Ah, Search Engine Optimization. A gold mine for some, an intimidating buzzword for others.

However, no matter if you’re the owner of a newly-launched website online, or a digital marketer who manages websites for your client, SEO will always and continuously be part of your to-do list.

This guide covers:

  • The Google SERP Real Estate
  • The Website Performance Metrics that Matter in SEO
  • White Hat vs. Black Hat vs. Gray Hat
  • How to Begin by With Content Creation
  • Building Site Authority and Reputation with Offpage SEO
  • Focusing on User Experiences
  • Measuring Performance

LEARN THE BASICS OF SEO HERE
Getting the best practices down is 90% of the battle when it comes to effective SEO. Here is everything this guide covers:

  • How Recent Algorithm Updates Have Changed the SEO Game
  • Google’s Mission and Vision
  • How to Rank with SEO in 2020
  • On-page SEO Best Practices: An Overview
  • Off-Page SEO Best Practices
  • The Top 5 Link Building Methods
  • What’s the Final Word on Best Practices?

GET THE SEO BEST PRACTICES FOR 2020 HERE

In this ultimate guide, we'll discuss all about SEO in 2020. You'll learn actionable tips from high impact videos and articles. We carefully studied, tested and tweaked these quick, cost-effective strategies. So dive right in, and learn how SEO has changed this year. After all, our common objective is to significantly improve the results of our SEO campaigns today.


LEARN MORE ABOUT SEO IN 2020 HERE

Local SEO

One of my favorite subjects! I've put together a couple comprehensive guides for local SEO and generating local leads online that you'll love.

(3 Articles)
Local SEO

The Marketer’s Center Local Link Plan

Updated on April 17, 2020

You’ve probably noticed we specialize in helping local SEO consultants and agencies with fulfillment.

The vast majority of our services work towards helping local businesses rank. However, if you’re running a national campaign, you’ll find a lot of value from these services. Especially if you have a GMB verified address for your business.



READ ABOUT THE LOCAL LINK HERE

Your local SEO guide to 30+ leads per month

Updated on February 02,2015

If you search for local SEO {tips|advice|strategies} online chances are you’re going to come across a metric crap ton of content. The black hole of local SEO information is bottomless, you can nerd out on every single little detail or change Google makes to the space until your eyes bleed. But in reality local SEO is not as complex as a lot of people make it out to be, at least not as complex as the regular organic algo which most are more familiar with.

READ MORE

Local onpage SEO: My 11 point checklist

Updated on February 02,2015

It can be daunting doing a local SEO audit without having a decent reference that you can go down the line with.


I decided it would be helpful if I made a list of the more common issues I run across, as well as some improvements that can be made to a local site that I rarely see (and sometimes forget about). So I made this page both for you and me, too.


READ MORE

Digital Marketing

SEO isn't the only way you can drive profitable traffic. Find out the many ways you can get traffic without relying on Google's good graces.

(1 Article)

Digital Marketing

Google holds a lot of webmasters hostage. Organic traffic is a drug and for many, when you get really good at it, it’s convenient crutch.

Some have felt the pain of just what happens when a website becomes 100% reliant on organic traffic, only to later lose favor with Google’s good graces. This usually happens to every SEO at least once if they’re smart, more than once if they need a few good slaps to learn an important lesson.

But things don’t have to be that way.

So what’s the alternative?


READ MORE

Case Studies

(1 Article)
Case Studies
It’s not easy to climb up to Google. Hence, many gamble on more improper methods to be on the top. They undertake strategies that would damage another website or its competitor. Call it the push and shove tactic. If you ever find yourself in this dilemma, then you are most likely a victim of negative SEO.

In this guide, we'll explore how it works along with some case studies done on the subject.

READ MORE ABOUT NEGATIVE SEO HERE

Google Stuff

(2 Articles)

Google Stuff

Google's March Nofollow Update

Updated on March 05, 2020

As of last Sunday, March 1, 2020: Google is viewing all NoFollow links as an indicator rather than an instruction for crawling and indexing website pages. We'll explore this and more.


READ MORE ABOUT THE UPDATE HERE

Pose the question “How to do SEO for my website?” to any group of digital marketers and you’ll probably be met with different responses.

For the most part, you can classify what digital marketers know into these three categories:

  • Outdated baseline processes,
  • Methods based on updated standards, or my favorite:
  • Unconfirmed and conflicting facts from different sources.

READ MORE ABOUT GOOGLE ALGORITHMS UPDATES 2020

How To's

(1 Article)
How To's
Your top ranking competition can provide you with deep insights on what makes their websites better than yours. Doing effective competitive keyword research is like gaining a complete blueprint for the success of a website in terms of SEO and ranking in Google’s SERP.


READ ABOUT HOW TO DO COMPETITIOR KEYWORD RESEARCH

Content

(0 Article)
Content

Coming
Soon

Tools and Brands

(4 Articles)
Tools and Brands

WordPress vs. GoDaddy Website Builder

Updated on March 26, 2020

Two of the biggest names in the website space are WordPress and GoDaddy. In this detailed guide, we’ll compare plans, pricing, and features. Let's discuss considerations for both services, if you're thinking about even trying out Godaddy for building your next website.


READ ABOUT THE COMPARISON HERE

Moz Local is a system that automates citation aggregation to a handful of authoritative business listing sites. It's a recurring payment that promises to keep your client's business listings accurate. We'll explore what Moz Local does, how much it costs, and some worthwhile alternatives.


READ ABOUT MOZ LOCAL ALTERNATIVES HERE
Out of convenience, businesses sometimes turn to companies that provide multiple services like GoDaddy. Aside from their domain, hosting, and web security services, they also provide SEO. Their search engine optimization services include website analysis, keyword recommendations, implementation, and tracking. What should be a favorable and useful service does not always end up as such. Based on reviews published online, many users have given negative reviews and feedback about GoDaddy SEO services. Why?


READ GODADDY SEO REVIEWS HERE

Since keyword research is the first step in the process of optimizing your website, having inaccurate insights on the onset will at best give you mediocre results, at worst hurt your page rankings .

This is why choosing relevant keywords is of critical importance.



READ ABOUT 6 BEST KEYWORD RESEARCH TOOLS HERE

16 White-Label Link Building Services
for SEO Consultants Marketer's Center has the best white-label reseller SEO services created specifically for marketing consultants and agencies. Explore our diverse set of packages below:

SEE OUR SERVICES