Of course, it’s not Moz’s domain authority.
So, what is it?
Is it how many links a website has?
Is it the strength/power of those links?
Is it the trustworthiness and prominence of its contributing authors?
Is it the quality of its information?
Is it its connection with trust signals, like a real address, reviews, and a bonafide corporation?
Is it brand signals like a thorough About Us section, active social media accounts, and branded searches?
Is it a culmination of those things?
It’s hard to put a finger on it.
But one thing we know for sure:
If we do enough of the above, eventually our sites become authoritative in their respective spaces.
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My name is Andrew David Scherer and I've been involved in digital marketing since 2006.. Feel free to contact me if you have questions about marketing your local clients online, I'm always happy to help and share what I know. I've built local businesses from 0 to 6 figures in sales. Leased, sold, and rented a handful of them. And I've had hundreds of them as clients.
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