Backlinks are one of the factors used by Google to rank websites. Sites with plenty of genuine links from authority sites with high domain authority and page authority are rewarded with a high position in SERPs.
Therefore, as a website owner, you should strive to build a robust backlink profile to stay ahead of the curve. One sure way of achieving this goal is by focusing on getting web 2.0 links. Webmasters would use automated software to create the links in the past, but with Google bots getting smarter by the day, you will be penalized for using them.
So, what is web 2.0 link building?
Web 2.0 link building is a technique of creating a backlink profile by signing up at blogging sites. After registration, you will be given a personal subdomain that you can use to post articles with links to your website.
Some of the websites that are commonly used to create web 2.0 links include;
- Alexa
- Tumblr
- Slideshare
- Quora
- Medium
All these sites don’t charge publishers to post articles. Be sure to optimize the blogs by incorporating the target keywords to increase their visibility in SERPs.
Are web 2.0 links effective for SEO?
The potent impact web 2.0 links have on on-site SEO cannot be ignored. This is because the links are from sites with a high domain and page authority. They enjoy massive traffic from all across the globe, and Google considers them an authority in different niches.
Concisely, web.2.0 links have high ranking power and can supercharge your site to the first page of Google if well executed.
Note that Google algorithms and technologies such as RankBrain have evolved tremendously. They pay more focus on the quality than quantity, so if you commit your time to create quality web 2.0 links on multiple high authority sites such as Medium, you will be rewarded accordingly.
Let us shift gears and look at the top benefits of embracing a web 2.0 link building strategy.
Benefits of web 2.0 link building
1. Affordability
Compared to other links such as editorial links, web 2.0 links are more cost-effective as the sites won’t charge you a penny to create them. All you have to do is register in free blogging sites such as Medium and start posting content relevant to your niche.
Consequently, you will save thousands of dollars and time that you would have spent on guest post outreach. Some of the sites that accept guest posts charge up to $500 for one guest post.
2. Multiple links
As mentioned earlier, websites with multiple links from authority sites with a high domain are ranked better than their counterparts. Web 2.0 link building allows webmasters to get links from different websites that are considered an authority by Google, Bing, and other search engines.
3. Not considered black hat
Over the years, Google has mastered the art of detecting sites with spammy backlink profiles. Fortunately, the web 2.0 backlink is 100% safe and complies with Google’s recommended best practices.
If you intend to delegate this task to an SEO company, confirm that they don’t use automated software to avoid penalization. It takes months for websites to recover after a Google penalty.
4. Boosts page ranking
The essence of investing in this form of a backlinking strategy is to get your website ranked better than your competitors and enhance the visibility of the page online. By creating high-quality content that resonates with the target audience’s needs, the chances are that the article will rank highly on its own.
The target customers will access specific website pages through the link instead of searching for your website on Google. Rest assured that Google will notice the increase in organic traffic and rank them better.
Therefore, as you embark on creating web 2.0 links, ensure that the content you publish is top quality and search engine optimized.
Some of the tools that you can use to find the most relevant topics and titles include;
- Busszumo
- Answer the Public
- HubSpot Topic Generator
- Impact Blog Title Generator
- SEOPressor Blog Title Generator
- Klock Work Infographic Idea Generator
Take the time to learn how each of the above tools works to find one that best suits your niche and preferences.
Frequently asked questions about web 2.0 links
Are web 2.0 links good for SEO?
Web 2.0 links are essential in boosting website SEO if sourced from websites with high domain authority. They have proven to be effective in enhancing page ranking in SERPs and increasing organic website traffic.
Are web 2.0 links safe?
Even though a select group of SEO experts considers web 2.0 links unhealthy as they are easy to create and used by many websites, they comply with all the Google backlinking guidelines. However, make sure that the content you publish is not spammy and complies with the site’s requirement for it to qualify for publication.
What are web 2.0 submission sites?
Web 2.0 submission sites are platforms that allow people to create accounts for free and post engaging content on a wide range of topics. For purposes of backlinking, the content should be highly engaging, relevant, and SEO optimized. They include video sharing sites, social networking websites, blog submission sites, and many more.
Check out this article for a complete list of the best DoFollow web 2.0 submission sites that you can count on to give your website a higher cutting edge in the current competitive digital world.
Final thoughts
Web 2.0 links have the potential to catapult your website to the desired top position in SERPs. The sites are free to join, and there is no limit on the number of articles you can post in your dedicated subdomain or webspace.
To get the most results from this backlinking strategy, ensure that the content is accurate, engaging, has visuals, evergreen, and properly structured. Remember, “long form content” (articles with more than 1000 words) rank better than short-form articles as Google considers them more comprehensive.
Feel free to share your experience with web 2.0 links in the comment section. We look forward to hearing from you.
