Building links can be done in so many ways. For example, you can hire white label SEO services that will build links for you. And you can also build links yourself with something like guest posting. Whatever the case may be, the process can take up hours of your valuable time. Many are just considering hiring someone else. While this is a strategy that many websites use, you have to understand that it’s extremely easy to get scammed if you’re not careful.
To help you find the best link building service that you can afford and won’t get you banned from search engines, here are some tips you will want to keep in mind.
1. Remember that referrals are king
Like anything in life, some of the best service recommendations are going to come from family and friends. Since there’s a good chance that most of your family and friends don’t know much about SEO, you may have to turn to a message board or your favorite SEO blog to seek advice.
Whether it’s asking a question on a reputable forum or emailing that popular blogger, a reference is a great starting point to potentially find a great link building company. Ideally, you’re going to want to create a spreadsheet of at least 10 to 20 companies that you may want to hire.
2. Look for diversity in their services
Once you have located a few providers, you’re going to want to pay close attention to the services that are offered. Ideally, you’re going to want to steer clear of a service that focuses on one niche service. The reason? If this strategy were to fail or be frowned upon by the search engines in the future, you may risk a penalty and would have to hire a new service again.
The key here is to find a service that focuses on more than five services, but not only that, these should be services that work. In 2014, good links are going to come via guest posts, press releases, reaching out to reputable websites, and if you’re in the local SEO space, citations and social media profiles. If these strategies have worked for the past five to 10 years, there’s no reason it’s going to work for years to come.
Furthermore, it’s essential to consider diversity in their services. For instance, some providers may offer GMB (Google My Business) optimization services, which can significantly enhance your local SEO efforts. If you’re interested in exploring this avenue, you might find it beneficial to check out this resource on GMB optimization services, as it could complement your overall strategy seamlessly.
3. Get a feel of how responsible they are
Finding the best link building service company can be difficult. But you can make it easier. Look at how responsible the company is. A good link building service company is going to be able to back up its claims and be responsive at the same time. There’s nothing worse than hiring a company that doesn’t answer its emails or proclaims something that can’t be done.
With all of that being said, it’s important to look at past results and test the responsiveness of the company. How quick do they return phone calls? How many contact methods are there? Did the company give you a sample report? Solid companies are more than happy to show off their work and not hide behind some anonymous testimonial.
4. Research about their reputation
Whether it’s hiring a link building service or any other professional service in life, there may be a good chance that you are searching for the company’s name on a search engine. No matter what company you plan on hiring, a quick search is crucial to see what customers have to say.
If most remarks are negative, then it’s safe to move to another company; however, if you’re reading a lot of positive feedback, then it may be a company you may want to talk to. This is also important if you want to be an SEO reseller. You are putting your own reputation on the line if you hire a bad company.
Remember that it’s often easy to fake reviews online, so it’s important to see where these reviews are coming from. If it’s coming from some reputable SEO blogs, then it’s safe to say the review is legit, unless it was bought and paid for. The lesson here is to just make sure that you heavily research any review that is posted online.
Finding a good link building service can take up a lot of your time in the beginning; however, if you’re able to find a reputable service that is knowledgeable and gets the job done, you may be able to form a relationship that lasts for years to come, making that timely investment worth it.
