Incorrect local listings may not sound like a big deal, but they can have a gradual negative effect on the reputation and health of your business, mainly because inaccurate information sends customers to your competitors. Many digital marketers know this, and that’s why some of them specialize in cleaning up citations.
In order for listings to have a positive effect on your SEO efforts, it’s important that customers know exactly where to find you, how to contact you, and what you offer. It’s one thing to focus on driving targeted traffic to your website but getting local customers to go to a physical store via an online search requires a slightly different approach.
Many businesses make the mistake of assuming their local listings are automatically accurate based on the information that’s being pulled from their websites, but this isn’t always the case. It’s still important for local businesses to keep an eye on all of their local listings.
With that being said, managing multiple local listings can be a bit of a hassle, which is where tools such as GoDaddy Get Found come in handy. The question is whether it’s truly necessary.
Let’s take a closer look.
What is GoDaddy Get Found?
GoDaddy Get Found makes it easier for local businesses to create and manage online listings on a variety of sites, including Google, Bing, Yelp, Foursquare, TripAdvisor, Citysearch, and more.
By creating more listings across a wide array of websites and directories, you automatically increase the chances of customers finding out about your business when performing a local search. One of the biggest benefits of GoDaddy Get Found is that you can benefit from multiple listings without having to spend time updating them individually.
Creating a basic listing across multiple sites won’t take longer than 5 minutes, but if you want to add extras such as menus, you may need to spend a little more time. However, you only need to do this once in order to publish your details across all of the sites and directories that GoDaddy has included in this tool.
This tool is ideal for businesses that have physical locations or service a local area, examples being restaurants, spas, and plumbers, and you don’t even need a website to use it.
Is GoDaddy Get Found worth it?
GoDaddy Get Found does seem to offer some worthwhile benefits and it has the ability to give you some added SEO juice as a local business. But the reality is that it is still something you can do yourself.
Yes, you will certainly save yourself some time by not having to manually update all of your local listings but there are a few other factors to consider too:
- How often you change your business details. Most businesses only need to update their local listing information every few years, which means this really is something you can do yourself.
- The sites and directories that are relevant to your business. Not all businesses need to be on all of the websites and directories mentioned on the GoDaddy site. For example, it’s not necessary for a plumber to be on TripAdvisor.
- Local listings are just one piece of the SEO puzzle. While online listings are certainly important to local businesses, they are only a small piece of the bigger SEO picture. If you are serious about boosting your rankings, you will more than likely need to enlist the help of an agency, which means local listings are something they would need to take care of anyway.
Deciding whether or not GoDaddy Get Found is right for your business depends on your needs and whether or not you’re willing to spend a monthly fee to make it simpler to update your local listings every other month. It’s not that GoDaddy Get Found pricing is unreasonable. It’s just more of a question of whether this is a tool you will be using on a monthly basis.
