Reason #1. You can use Entity Explorer to improve pre-existing pages. Look in Google Search Console and find pages you want to improve. Check the queries getting impressions and drop those keywords into Entity Explorer. You’ll get a ton of content ideas on how to beef up those pages.
Reason #2 You can use Entity Explorer to help you make article outlines for brand-new articles. Pair it with a free keyword tool like Answer the Public and you’ll be drowning in article ideas with the outlines practically written for you!
Here’s a tip: Use edit mode to edit entities and keywords so you get more specific results and build useful maps for your content writing team.
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