Category: SEO as a Science

5 Ways to Boost Your Google Maps Rankings


Many people are turning to Google whenever they are looking for businesses in a local area. When they are looking for pizza, for example, they search in Google. And here’s the thing, many of these people are ending up on Google Maps and discovering new local businesses. If you want more customers, you should definitely

Google’s Local 3-Pack: How to Highlight Your Local Business Online


What is Google’s local 3-pack? Simply put, local 3-pack is what Google’s search engine algorithm displays as the top 3 results for searches performed by local users when looking for places, brands, companies, establishments, businesses, and stores among other related stuff near them. And as these are mainly for local searches, Google provides storefront addresses

SEO and AI Content Creation


I think that on the one hand, a search engine is like an oracle. It is neutral and knows everything; it has no preferences or feelings. And on the other hand, a search engine is like a person. It has preferences and feelings, it can be biased or not. It can also be like a

Content Optimization for SEO: Where to Start First


You may have noticed something through your own Google searches: The order in which you place your keywords when searching matters. To get more accurate results, I find myself reorganizing my queries. I’ll place what keywords I want to emphasize near the beginning of my search phrase. And then I get more accurate results because

Compounding Keywords with Google Search Console


The more you rank, the more queries you will discover. The more queries you find, the more you can target. The more keywords you target, the more you’ll rank for. I call this flywheel “Compounding Keywords” It’s a process made possible by Google Search Console. Thanks to it generously returning impression data, you can crack