The 80/20 rule applies to SEO. A few core factors will get you the most results. I’ve found this to be especially true in less competitive spaces (such as local SEO). Sometimes I find myself geeking out over insignificant factors. I have to stop and ask myself, “Is this worth my time?” Recently, a member
Don’t Let Google Rewrite Your Page Titles
It’s probably not great to have Google rewrite your titles for you, is it? Looks like the sweet spot for titles is 20-60 characters. Statistically, Google doesn’t seem to rewrite titles very often in this character range. Just ran a scan on a local site of mine with Screaming Frog. Only 46% of page titles
Diversifying Your Traffic Sources Beyond SEO
Initially building your brand off the shoulders of Google isn’t a wrong move. I’ve done it countless times. But at some point, it’s wise to expand beyond SEO. Building up other traffic sources makes the asset you’re creating more valuable because it’s more resilient. (Ironically enough, it helps your SEO too.) At some point, that
How Much Does User Behavior Play in Google’s Machine Learning Algorithm?
Maybe more than we realize. We can use a little investigation to see an example happening right now. Google search the city keyword “Portland” 50% of the organic spots are dominated by protest stories. There’s a video carousel devoted to Portland protests. And not to mention, the news stories that tower at the very top
3 Content Frameworks for Capturing High Converting Organic Traffic
A user in SEO Signals Lab asked, “What is the best way to get traffic with blogging?” Below are my 3 favorite content frameworks for capturing high-converting organic traffic. The focus here is high conversion. Your average SEO is after the highest volume keywords. But high-volume doesn’t mean high conversion. Volume doesn’t necessarily translate to
What is Website Authority?
Of course, it’s not Moz’s domain authority. So, what is it? Is it how many links a website has? Is it the strength/power of those links? Is it the trustworthiness and prominence of its contributing authors? Is it the quality of its information? Is it its connection with trust signals, like a real address, reviews,
Does Schema Help Boost Website Authority?
The other day, Steven Kang dropped a poll asking if Schema helps boost authority. It was a landslide with the majority voting No, which kind of surprised me. I think the results should be flipped, where the majority should be voting Yes. So, I thought it prudent to drop some Schema knowledge since it seems
What You Need to Know about Google’s Recent Schema Changes
Google recently made some changes to their schema rules, so if you currently use it for local SEO, this is what you need to know.
Top SEO Tactics to Focus on Over the Next 6 Months
If you want to help your clients get the best ROI over the next few months, these are the SEO tactics you should consider focusing on.
8 Common SEO Issues to Avoid in 2019 & Beyond
The competition is fierce online, which means there’s very little room for error. Here are some of the more common SEO issues you should be aware of.
