Category: SEO as a Science

Blog Outreach vs. PBN Links & Niche Edits: Which Option is Best for SEO?


Backlinks are a major contributor to your brand’s ability to rank well and a good backlink strategy can make a big difference to increase your brand reach as well as website traffic numbers. The number of quality backlinks is a crucial determinant of a website’s importance and authoritativeness. Major search engines like Google attribute higher

A Break Down of the Local Search Ecosystem


A report by CIODrive showed that over 70% of web traffic stems from mobile devices, while Google reported that people visit over 1.5 billion locations related to what they searched for every month. Local search is booming, but at the same time, this ecosystem continues to become more complex. In order to make local SEO