A user in SEO Signals Lab asked, “What is the best way to get traffic with blogging?”
Below are my 3 favorite content frameworks for capturing high-converting organic traffic.
The focus here is high conversion.
Your average SEO is after the highest volume keywords.
But high-volume doesn’t mean high conversion. Volume doesn’t necessarily translate to sales. So, what does?
These days, I pay more attention to user intent and commerciality. What is the user trying to do when they search for a keyword?
For example, if it’s to find pricing, you can be certain they’re considering buying.
These can be the highest-converting keywords you’ll ever rank for. They are also some of the easiest to rank for because of their long-tail nature.
Here are my 3 favorite content frameworks you can develop this kind of content within.
- How-to posts. The most generic of them all, but they work because they give a very specific answer to a very specific question. These may do well in SERPs because of this.
- Alternatives-to posts and lists. You can piggyback off of another company’s brand equity using this strategy. I see it a lot in SaaS and I’ve used it a little when developing services. I am kind of surprised smaller agencies don’t do this with the larger multimillion-dollar agencies that usually deliver a piss-poor experience.
- Comparison posts. 10 years ago, I was still doing affiliate marketing. I realized the power of targeting brand and product keywords back then. Yet even to this day, this strategy is still effective. I would create targeting product keywords and brands. I could rank above sites like Amazon doing this and even sometimes the brand itself. I did it on this website too, like how I said Marketer’s Center was a great Yext alternative.
If you have any more ideas, please add to these.
