Running an SEO agency can take a lot of work, especially if you’re going to do the SEO and marketing work on your own. But if you are going to outsource, like when you are going for resellers and white label SEO providers, things can be more manageable. Your company can focus on acquiring the customer and skipping the service part entirely.
However, if you’re going to send customers to a third-party reseller, you’re going to want to make sure that you’re working with someone who you can trust and, of course, can get the job done right. If you fail to pick out the right company, it can lead to penalties, scams, and a lot of angry customers.
Since this company is going to reflect your brand, let’s explore the steps you can take to find the best SEO reseller for your local SEO agency. After all, you have to make sure that your SEO reseller plan works.
1. Try forums
The Internet is filled with a lot of reputable SEO forums. Whether you’re already a member or have been a lurker for some time, ask other members who they have used. If the member seems reputable, you may want to take their advice and try the company out. No matter what you want to buy in life, referrals are generally your best way to find a reputable service.
2. Use search
A quick Google search can yield thousands of results; however, before you click the first result and hire the company, you’re going to want to come up with a few questions:
- How do you measure success?
- How are you going to create content for SEO purposes?
- What are your marketing strategies?
- What services do you focus on? How effective are they?
- Can you give me some successful examples?
- What kind of history do you have?
The more questions you’re able to ask the reseller, the more comfortable you can be with the hiring process. If the company is hesitant or you don’t receive an answer you like, then you can move to another company on your list.
Ultimately, your best bet is to work with a company that has an all-in-one package that focuses on more than one service. Even though this convenience may be costlier, it’s going to be worth it in the end because you’ll be able to work with a company that stays on top of its game and is able to use services that won’t get you penalized.
3. Be organized
If you want your clients to see the best results, you need to know what’s working today. For example, if you were to submit one unique article to an article submission service, you probably wouldn’t see any results. On the other hand, if you want to mix guest posts and a press release service, then this may work if the right service is used. The goal is to be diversified and use services that will work for years to come. Integrating specialized services like GMB Optimization Service into your strategy can significantly enhance your online presence and local visibility.
While it’s okay to outsource your SEO work, you still have to stay on top of your game to know what works in the SEO space. As you probably already know, SEO changes all the time, and if it works today, it doesn’t mean it’s going to work tomorrow.
4. Find evidence
Even if you think you found a great service, it’s essential that you get a report on the work they have done. This report should include the anchor text used, the URL where the link showed up, and any other details that need to be known. These reports are important because it allows you to see what kind of work they did and gives you evidence that you can pass on to your client. If your service doesn’t include a detailed report, this is often considered a large red flag.
Look at this article we have written about white label Google My Business services, for instance. Many of the companies featured here have their own dashboards and reporting systems, making reports more manageable. Try to look for a reseller that has the same systems in place.
