Maybe more than we realize.
We can use a little investigation to see an example happening right now.
Google search the city keyword “Portland”
- 50% of the organic spots are dominated by protest stories.
- There’s a video carousel devoted to Portland protests.
- And not to mention, the news stories that tower at the very top of the page as well.
Google has an interesting way of sniffing out user intent and shuffling SERPs accordingly.
Google Trends might be a useful tool in deciphering intent (without having to do much guessing).
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My name is Andrew David Scherer and I've been involved in digital marketing since 2006.. Feel free to contact me if you have questions about marketing your local clients online, I'm always happy to help and share what I know. I've built local businesses from 0 to 6 figures in sales. Leased, sold, and rented a handful of them. And I've had hundreds of them as clients.
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