Search engine optimization is no easy task. Thankfully, there are digital marketing and SEO agencies out there that can competently pull off different SEO techniques for the benefit of your company. But even these agencies need help sometimes. This is especially true when a particular type of SEO or SEO strategy is currently beyond their infrastructure and knowledge. When this is the case, they can get white label SEO services for agencies.
White labeling is the practice of presenting a product or service as your own even though you have outsourced it to someone else. White label SEO simply means you are outsourcing your clients’ SEO needs to a company that provides white label SEO services for agencies. This company will do all the dirty work while you get all the glory for the results.
If you are an agency, there are many advantages to outsourcing your SEO services to a white label SEO company, such as:
White labeling can go beyond SEO. It can also involve other aspects of digital marketing, such as Google Business Profile optimization.
You can practically outsource any type of SEO or SEO technique to a white label SEO company. These companies can do on-page, off-page, technical, and local SEO. But there are others that specialize in specific types and techniques to give themselves an edge over other white label SEO providers.
Here is a quick overview of the different SEO types and techniques that you can white label:
Take note that this is not a complete list of all the techniques for each type of SEO. But it gives you a good idea of what each type can do. And here’s the best part – you can white label all of them. You just have to find the right white label SEO services company for them.
As a digital marketing agency, there is no shame in outsourcing some of your SEO services to a white label company for agencies. It has many advantages. It can expand your product and service offerings, give you a bigger revenue stream, and make you more competitive.
Here are the top white label SEO services companies you should look into.
Marketer’s Center is a dedicated white label SEO services company. They have helped thousands upon thousands of agencies scale their businesses by letting them outsource their SEO services. The company is headed by Andrew Scherer, who has been in the digital marketing space for more than a decade. You will definitely be in good hands.
Here are more things to learn about this white label company:
SEOReseller is a, well, reseller of SEO services. They are one of the biggest names in white label SEO services for agencies. And this is well-deserved. Their SEO services have resulted in hundreds of millions in website traffic for their clients, as well as tens of thousands of published pieces of content. And these are calculated annually!
Here are more things to learn about SEOReseller:
BrightLocal is a gem in the local SEO scene. When people in the know think about local SEO agencies, BrightLocal is one of the first agencies that come into their minds – and rightfully so. This company has local SEO experts from all over the world, including the U.K., the U.S., Ukraine, and the Philippines.
Here are more details about this local SEO company:
An SEO companies list won’t be complete without The HOTH. It’s one of the most prominent digital marketing companies out there. And they happen to have white label SEO packages, so you can ride the excellence of their SEO experts.
Here are the important details you need to know about this company:
Click Intelligence is a digital marketing agency that is based in the U.K. They have been around for more than a decade, helping clients with ads, content, link building, and SEO. And of course, you can white label their services. Get all the glory from the results, but let the SEO experts in Click Intelligence do all the dirty work.
Here are more interesting things you should know about this digital marketing company:
SEO Brothers is an SEO agency that has been founded by, yes, brothers Adam and Devon Bate. The company focuses on organic SEO services and solutions for agencies and web designers. In other words, they are a white label SEO services company, with some focus on organic SEO.
Here are the most relevant details you need to know:
LinkGraph is a digital marketing and SEO agency that has a data-driven approach to everything. They believe that SEO is math, not magic. This is why they try to study and understand analytics and search algorithms to give their clients the best results. And the best part – you can ride their competence with their white label SEO services for agencies.
Veza Digital is a dedicated white label SEO agency. You know the company has made it when it’s already starting to branch out. Veza Digital already has three locations. You can find them in the U.S., Canada, and Serbia.
Here are some things you should know about this top white label SEO provider:
Conduit Digital is a white label digital marketing agency that helps scale already-successful agencies. They are proudly American-made. They don’t automate or outsource their digital marketing solutions. And they have a hands-on approach to everything they do. They are here for the grind, and it shows in the quality of their work and in the accolades they have received over the years.
Here are the relevant details you should know about this agency:
The SEO professionals at Boostability see themselves as modern Robinhoods. They are here to provide accessible and affordable SEO services for small and medium businesses. This is because they believe that digital products and services should not be exclusive only to enterprise-level businesses. But take note that their focus on SMBs doesn’t mean that they can’t compete at a high level.
Here are the key details you need to know about this interesting SEO company:
You can completely rely on white label SEO services companies like Marketer’s Center. But this doesn’t mean you have no other choices. You can go with independent digital marketing specialists, freelancers, and other lesser-known agencies for your SEO needs. And yes, they can white label SEO services too.
Here are some interesting places where you can find them.
Upwork is one of the most popular gig platforms out there. With the rise of freelancing during the pandemic, it has become even more popular. You can find incredibly talented individuals here. And you can find not just digital marketing specialists for your SEO needs. You can also find other experts in various areas that may be important to you, such as content writing, media designing, photo and video editing, and website designing.
But being a big platform also has its caveats. Upwork does have a big pool of talent at its disposal. But a big portion of this talent pool can also be inadequate for your needs. Be smart when you are looking for white label SEO services on gig platforms like Upwork.
Fiverr is another freelancing platform that you should look into. Like Upwork, it has a great talent pool in different areas where you may need help. It’s not just SEO, but digital marketing as a whole, as well as branding and other business-building services.
Finding talent on Fiverr is just as easy as it is on Upwork. After all, they both have the dashboard and interface to make everything run smoothly. But also like in Upwork, you should be proactive in scrutinizing SEO service providers in Fiverr.
Legiit is a business marketplace you can try. It’s pretty much another Upwork and Fiverr. Legiit has a lot of SEO offerings for you, including backlink building, keyword research, on-page optimization, and even guest posting, which can get difficult if you don’t know how to write outreach emails.
However, the platform seems to have quite questionable categories too, such as PBN domains and links. These can get ugly for you and your clients really quickly if you don’t know what you are doing. Remember that, in white labeling, you are putting your company and its reputation at risk. Make sure to find people who rely on white hat tactics to avoid penalizing your clients’ websites.
SEOClerks is a great business marketplace like Legiit. The only difference is that SEOClerks has more focus on the digital marketing needs of its clients, hence the name of the platform. Here, you will find everything you need for your digital marketing needs, including content writing, link building, and even web hosting. And of course, you can white label them too.
But like other digital marketplaces, SEOClerks is flooded with poor-quality SEO providers who are just looking to make a few quick bucks. Use the platform’s comprehensive search tool (with filters and all that) to find the most appropriate and legitimate SEO service providers.
No, Blackhatworld is not a dark website for blackhat SEO tactics. Don’t let its name fool you. It’s a digital marketing marketplace and forum. In the marketplace, you will find a lot of SEO specialists that offer different kinds of services. You can even find packages with multiple SEO services combined, giving you a better price compared to buying services individually.
What’s great about this platform is that it also acts as a forum. You can learn so many things here. And this means that many of the people on the platform are very knowledgeable in what they do. You can find a lot of competent specialists here if you are looking to white label some of your SEO services.
Warrior Forum is just like Blackhatworld. It’s a marketplace and forum that specializes in digital marketing. Its marketplace features are not as complex as other platforms like Upwork, Fiverr, and Legiit. But they are good enough to find what you are looking for – competent SEO professionals for your white label SEO needs.
Its forum community is also strong. This is great because digital marketing and SEO knowledge are always appreciated, especially now that the space is becoming more and more competitive.
If you do your due diligence, you can find competent white label SEO services companies across the web and great digital marketing freelancers in online marketplaces and forums. But this doesn’t mean you should hire the very first competent company or individual that you find. You have to be a good fit with each other. And you actually have to make sure that they can get the job done for the price point that you think is respectable.
Here are some quick tips on how to choose SEO service providers for white labeling:
With a little research, you will be able to find the best white label SEO service providers. Yes, the effort and time you dedicate to this research are worth it.
If you are an SEO agency looking to scale and meet increasing client demands, you may be faced with a crucial decision. Should you hire white label SEO services for agencies or just improve your in-house SEO team?
Either choice has a unique set of advantages and disadvantages. You should consider these pros and cons heavily because they will significantly impact the growth and success of your agency.
White label SEO services have become popular for digital marketing agencies looking to expand their products and services without requiring extensive in-house expenses. While these services do have advantages, it’s important to weigh them against the disadvantages.
From there, you can make a decision on whether the advantages outweigh the disadvantages enough to finally pull the trigger and hire white label SEO services for agencies.
1. Access to expertise
Those who provide white label SEO services are usually digital marketing agencies themselves. This means that they are clearly experts in various search engine optimization techniques. And they know they are competent enough to accept work from other digital marketing agencies.
By hiring a white label SEO services company, you are tapping into a competent SEO workforce without the need to invest in training and hiring additional staff. And many times, these competent SEO professionals know more than just SEO techniques. They keep up with algorithm changes, industry updates, and best practices that can only be beneficial to you as a client.
2. Scalability and flexibility
White label SEO services companies can help you scale your digital marketing business. They can take on more projects, making it easier for you to meet the growing demands of your clients. They can expand your products and services, taking advantage of more market opportunities and giving you more income streams.
These companies are also very flexible. They can cater to special client needs – needs that you wouldn’t be able to accommodate easily with an in-house SEO team. For instance, some white label companies specialize in specific niches, like how Marketer’s Center’s guest posting services specialize in home industries like plumbing and roofing. This can be very useful if your client happens to be in these industries.
3. Time and cost savings
When you hire a white label SEO provider, you are eliminating the need to invest time in hiring and training your own specialized SEO team. The time investment for hiring and training is significant. You need to look for competent SEO professionals, sort out the weak applicants, recruit the strong ones, and bring them on board.
You are also reducing costs. When you have an in-house SEO team, there are so many recurring costs, such as salaries, benefits, and even office space and equipment. Sure, there are recurring costs too in white labeling, as many of them have retainer fees, but these costs are much lower.
4. Focus on core competencies
Outsourcing your SEO products and services allows you to focus on other aspects of your digital marketing business, such as building client relationships, driving business growth, and improving your internal processes.
SEO can be incredibly comprehensive. It can involve keyword research, on-page optimization, technical audits, and other time-consuming tasks. When you outsource, you are leveraging the expertise of the white label company to become more competent and efficient.
5. Branding opportunities
When you partner with a white label SEO services provider, you outsource the SEO products and services to them, and you can rebrand these as your own. The provider is going to do all the hard work for you, but you get all the glory.
Thankfully, many of these providers have the infrastructure to easily rebrand their work. They have dashboards and reporting systems that are customizable. This is also the advantage of white label SEO services companies over contractors from Upwork, Fiverr, and other SEO service sources. These contractors are not likely to have the infrastructure for easy rebranding.
1. Loss of control
When you are working with a white label SEO services company for agencies, you give them direct control over the execution and management of SEO campaigns. Sure, you can coordinate with them and customize the campaigns according to your and your client’s needs and wants. But for the white label company to be at their most effective, you may have to give up some of that control to them and just trust them to do their thing.
The loss of control can manifest in a variety of ways. It can show in the scheduling of SEO tasks, submitting of deliverables, and even in the explaining of specific SEO tactics. Yes, you can set guidelines and expectations. But at the end of the day, you will have to trust your SEO provider to deliver.
2. Communication challenges
Communication between you and your SEO client can already be challenging. But it can even be more challenging when you have another party between the two of you – a white label SEO services company.
Communication challenges can occur because of many reasons. It can be because of different work schedules and time zones. It can be because of complex client concerns that require more effort and time. And it can be because of outright miscommunication.
3. Quality and consistency concerns
When you are outsourcing work, there will always be quality concerns. This highlights the importance of knowing how to choose your SEO provider. But even good white labelers are not perfect. Depending on the complexity and difficulty of the task at hand, they can fail to meet the expectations of the agency and the client.
There is also the issue of consistency. When multiple tasks are being outsourced to a third party, there can be a lot of inconsistencies in deliverables and expectations. These problems are problematic because they can affect your credibility as an agency.
4. Dependency
When you are outsourcing to a third party, you are essentially dependent on this provider. It can come to the point where your agency’s growth and success are completely dependent on the provider’s output. If your provider can’t do a good job, there is nothing you can do. Again, the loss of control comes up.
Over-reliance can also stunt the growth of your agency. You can fail to develop and nurture your in-house SEO team. You can restrict your agency’s ability to create marketing and SEO strategies of your own. And worst of all, over-reliance can pose a risk to business continuity. What if your white label provider suddenly closes down? It will directly impact your business – much more than creating and nurturing an in-house SEO team.
5. Limitation in customization
Many of the agencies that provide white label SEO services offer pre-packaged SEO solutions. This can lead to limited customization options for your client’s specific needs. This can also restrict your agency’s capability to deliver more tailored and targeted SEO strategies.
White labels have packages to simplify their processes since most clients will require the same things. Usually, campaign templates, tools, and entire processes and strategies are standardized. Thankfully, many white labels are also open to customization. You just have to find them.
In-house SEO is essentially the opposite of white label SEO services. Instead of relying on a third party like a white label provider, in-house SEO relies on your own staff to implement and deliver SEO products and services. In-house SEO has a lot of advantages, but it also presents a lot of challenges. You should know all these, so you can make an informed decision on whether you should go in-house or outsource to a white label company.
1. Full control and customization
One of the biggest advantages of in-house SEO is that you have absolute control over your campaigns, executions, and strategies. You can also make adjustments on the go to cater to your client’s needs and wants.
When you outsource, these things are still possible, but they can be difficult. Many white label companies have pre-packaged campaigns, executions, and strategies. And you can’t simply adjust these for the special needs and requests of a client. This can also affect your SEO pitches since you can’t pitch something that you can’t even do.
The level of control you have when you go in-house empowers your business. You will have a more comprehensive and effective SEO approach that is adjustable to your client’s goals and objectives.
2. Brand identity alignment
When you have an in-house SEO team, you can ensure that your SEO products and services and their executions are in alignment with your brand’s personality and messaging. An in-house team will have a better understanding of your company’s tone, values, and voice. And the team can incorporate these in their SEO approach to create and maintain a brand. Your branding is crucial because it can be the very thing that separates your digital marketing business from the thousands of others online.
Some white label SEO services companies for agencies do have the infrastructure for easy rebranding of their SEO products and services. But nothing beats an in-house SEO team that knows your brand from the inside.
3. Immediate communication
When you are white labeling SEO, multiple parties are involved, so there is a risk of communication issues and delays. One of the advantages of having an in-house SEO team is the ability to communicate immediately with team members. This can make SEO campaigns and executions smoother.
When team members are all internally connected within the agency, they can collaborate seamlessly, make swift crucial decisions, and adjust approaches and strategies as real-time data comes in. They are also much more responsive when problems arise since they are directly connected to the agency. White label employees may not feel as responsive because it’s not “their” campaigns that are at risk.
4. Rapid adaptation
SEO can be unpredictable. There are unexpected things that can completely sabotage campaigns, such as sudden algorithm changes from Google. When you have an in-house team with great internal communication, team members will be able to make rapid adjustments to these unexpected things, salvaging entire SEO campaigns.
When you have an in-house team, you can also experiment more with new SEO approaches and strategies. This can be the secret sauce for you to gain a competitive advantage. Sure, white labels can experiment too, but the stakes are higher for them because they are an intermediary. On the other hand, in-house teams are internal, so they can take the risk more. If they fail, they are not dragging anyone down but themselves.
5. Enhanced data security
Some aspects of SEO involve data, such as website analytics, customer insights, link profiles, and keyword research. There may also be crucial data that needs to be protected, like customer data. If you have an in-house SEO team, you can establish strict data access, encryption protocols, and other data security practices to prevent data breaches and other cyber threats. Having an in-house SEO team also minimizes the risk of data exposure and leaks to third parties since you are not dealing with a third party that handles your SEO products and services.
This is not to say that white label SEO providers don’t care about your client’s data. It’s just that handling everything in-house gives you more control over this data. This helps ensure the confidentiality and integrity of data, especially sensitive information you don’t want to leak.
1. Resource intensive
An in-house SEO team consumes many resources. You will have to allocate a significant budget to hire and train SEO professionals. The more competent professionals you get, the higher the costs, since they will demand higher salaries. SEO is a very competitive space, so you will also have to provide training to keep your team members competitive.
When you are doing SEO, you will also need a lot of tools, software, and other technological infrastructure to support the SEO work. These tools should also be part of your budget.
The resource intensiveness of building and maintaining an in-house SEO team can cut through your business costs. It can limit the scalability of your digital marketing agency. And it can even kill your agency if you are not careful.
2. Higher cost
Of course, when a thing is resource intensive, it also has a higher cost. But the cost cuts deeper than you realize. With an in-house SEO team, you are not just paying for salaries and training. You are also paying for employee benefits, including healthcare and retirement plans. With SEO infrastructure, you are not just paying for the systems themselves. You are also paying for subscriptions and licenses.
There are also indirect costs, such as those that involve the office space you will be renting and the equipment you will be using.
The great thing about employing a white label SEO provider is that it is basically a shortcut. You get the SEO results you need without all these costs, and the price for them is way lower than building your own in-house team.
3. Limited expertise
SEO requires a deep understanding of many technical aspects, such as content optimization, keyword research, link building, and technical auditing. It can be difficult to build your own SEO team with competent skills in all these technical aspects. There is also the issue of consistent training to remain competitive.
White label SEO services providers are usually headed by a very competent SEO expert. And they usually have a team of experts across the different technical aspects of SEO. Their white label teams also have experience in different industries and niches, making them more ready to handle all your client’s needs and wants.
In-house teams, on the other hand, may have limited exposure to different industries and niches, and they may overlook industry and niche-specific details that may be the key to the success of SEO campaigns.
4. Prone to scalability challenges
When you expand your digital marketing business, you will also expand your SEO operations. You will have to hire and train more SEO experts, buy more tools for your SEO campaigns, and set up infrastructure for easier project management. All of these are not just resource intensive. They are also a risk. They can disrupt existing operations and prevent your business from scaling.
With a white label SEO provider, scaling is much easier. Just order more SEO products and services from their dashboards and you are good to go.
5. Vulnerable to staff turnover
You invest so many resources in your in-house SEO team so the team members can stay on top of their game. But unfortunately, some of them may leave. This can seriously affect your SEO efforts, especially if key members of the team leave. This can disrupt your workflow, knowledge transfer, and even the success of your SEO campaigns and executions. All these can lead to a decline in SEO performance.
You mitigate the risk of staff turnover when you hire a white label SEO services provider. Part of their business model is ensuring that the necessary expertise is being delivered to their clients – you and your client. They have systems in place, such as knowledge-sharing systems and cross-training, to address the vulnerability to staff turnover.
If you are an SEO agency looking to scale, try white label SEO services for agencies. It will make scaling so much easier. This is thanks to the additional products and services you can offer to your clients – products and services you don’t necessarily have the knowledge and infrastructure for.
There are full-blown white label SEO companies out there like Marketer’s Center. But there are also platforms such as Upwork and Fiverr where you can find competent white label SEO providers if you know how to look.
WHITE LABEL SEO
Chapter 2:
White Label SEO Reseller programs
